Thursday, August 17, 2006

Pedigree Hogg

With the news that Marston's, the ale brand made famous by IPA and Pedigree, has been appointed official beer of the England cricket team there can only be one player fit to lead the company to the Ashes and beyond.

In an advert fit for Hovis, you can just picture swing merchant Matthew Hoggard coming off the Dales, taking off his wellies and supping a nice pint of Pedigree in the local. The company will partner England in a three-year deal and Hoggard could be an integral part of the brand's Ashes campaign, if this familiar urn posture is anything to go by.