Friday, March 23, 2007

Freddie fuels island PR machine

It is possible to be totally oblivious to the World Cup on St Lucia when there are no games shown at the Beausejour Cricket Ground. And just when other Caribbean media outlets are writing of the possible tourism scenarios in the aftermath of Bob Woolmer's death, than the St Lucia Star sticks the below header in. The article inside suggests that advertisers should get on the bandwagon and interview barstaff from Rumours nightclub and the security guard who asked Freddie Flintoff to get his pedalo back to shore.