An absolute Jaffa

It's great news for the coming summer. McVitie's Jaffa cakes, the popular chocolate biscuit with the incredibly soft centre, has teamed up with England as the official energy snack of the team.

According to the ECB, Jaffa cakes are "eaten by sportsmen and women due to the high-energy credentials and the fact each cake has only 1g of fat." McVitie's Jaffa cakes are also a licensed FA product with England, meaning the cricket deal leaves me one option: I will now be eating quantities of Jaffa's due to advertising.

I haven't actually seen any cricketers or footballers eat the cakes yet, and this high-energy thing makes no sense to me as I usually eat them having kicked back on the sofa with a cup of tea.

Anyway, here's an authoritative reason why sports people eat them.

Col Sanders to the rescue

Chris Gayle may be hitting form with the bat, but it is metaphors with the ball which could make for healthy (or unhealthy) reading over the coming Champions Trophy games.

If you thought waking up after an all-nighter on the sofa with a KFC family-sized bucket beside you was bad enough, spare a thought for Gayle, the spinner, if he turns in some 'finger lickin'' performances.

News reaches Nutley that KFC, the world's largest chain of chicken restaurants, have stepped in to replace Digicel as the team's sponsor thanks to the ICC's strict marketing rules during the tournament.

The US company, who also sponsor a Caribbean tournament, have gone on promotional overdrive as well. 50 lucky Indian winners will be given the chance to dine with Brian Lara et al. No doubt Lara will be regaling his quotes from earlier this week: "Very early in life, we tell our fathers that we want to play cricket for the West Indies, and the next thing we want is a box of KFC chicken."

Team-sized mega buckets at the ready.