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BMW is Botham, Merrill, Willis - the wine brand set up by two former English cricketers and a South Australian wine producer. Their wines have been around for a few years now, even though Botham met Geoff Merrill at the Adelaide Oval twenty years ago. There is a great line on how the brand was set up from humourist Bob Willis (who may have spilt some of his own stuff on his jumper) in an interview here. "They [Adelaide] have two beers there called West End Draught and Southwark Premium. I referred to this Southwark Premium as 'weasel's piss', and then this voice said: 'Don't like our beer? Then you'd better try our wine.' And that was Geoff."