
The Hampshire skipper's image appeared beneath a headline reading: "Advanced Hair, Yeah, Yeah!", followed by the phrase: "Warnie, Warnie, Warnie." The 36-year-old was quoted as saying: "I've been hearing it for years but to me I've always taken it as a warning. And that warning was that if I didn't do something about my hair loss they may well have been chanting 'Baldy'!" However, the standards watchdog concluded that the ads had over-used the rules against celebrity endorsement.